The Role of Digital Marketing in Indian Elections: A Comprehensive Analysis
The Indian political landscape has undergone a seismic shift in recent years, with digital marketing emerging as a pivotal tool in election campaigns. The proliferation of smart phones, affordable internet access, and the widespread use of social media platforms have transformed the way political parties engage with voters. This article delves into the intricate details of how digital marketing has been leveraged in Indian elections, exploring the strategies, platforms, and impact of these efforts. The Evolution of Digital Marketing in Indian Politics Early Beginnings The use of digital marketing in Indian politics can be traced back to the early 2010s when social media platforms like Facebook and Twitter began gaining traction. The 2009 general elections saw the first significant use of the internet for political campaigning, but it was the 2014 Lok Sabha elections that marked a turning point. The Bharatiya Janata Party (BJP), under the leadership of Narendra Modi...