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The Role of Digital Marketing in Indian Elections: A Comprehensive Analysis

The Indian political landscape has undergone a seismic shift in recent years, with digital marketing emerging as a pivotal tool in election campaigns. The proliferation of smart phones, affordable internet access, and the widespread use of social media platforms have transformed the way political parties engage with voters. This article delves into the intricate details of how digital marketing has been leveraged in Indian elections, exploring the strategies, platforms, and impact of these efforts.   The Evolution of Digital Marketing in Indian Politics   Early Beginnings The use of digital marketing in Indian politics can be traced back to the early 2010s when social media platforms like Facebook and Twitter began gaining traction. The 2009 general elections saw the first significant use of the internet for political campaigning, but it was the 2014 Lok Sabha elections that marked a turning point. The Bharatiya Janata Party (BJP), under the leadership of Narendra Modi...
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Telangana Parliament Elections-2024 Pre-Poll Analysis

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  Telangana Election Analysis by CAP-INDIC strategy Before delving into the analysis of the Telangana Parliament Elections-2024, we wish to acknowledge our success in accurately predicting the outcomes. We express our sincere gratitude to all who have unwaveringly supported us across all segments during the Telangana Assembly Elections 2023 . It is through the collaborative efforts of our dedicated team and the invaluable feedback from the electorate that we have been able to present precise results. CAP-INDIC Strategy takes great pride in declaring that our analysis serves as a testament to accuracy, resonating with the genuine sentiments of the voters. We have extensively canvassed nearly all parliamentary constituencies and gathered feedback from various social groups across different age demographics. While the sample sizes may not match those of the assembly elections, they are substantial enough to capture the prevailing sentiments of the voters. In the following sections, we...
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